The beginning
Sponsorium founder Paul Pednault is busy developing accounting systems and races cars as a hobby. Paul turns out to be better at getting sponsors than winning races, as his logo-plastered car attests....
View ArticleCreation of Sponsorium
Communicart creates a new company (Sponsorium) to offer counseling services for brands.
View ArticleMethodology to evaluate ROO
Sponsorium develops a methodology to evaluate ROO. Communicart stops representing rights holders that year. Sponsors only is the new word. The companies merge under the Sponsorium banner.
View ArticleWhy don’t you market this methodology?
One of Sponsorium’s customers says “Why don’t you market this methodology? Every company in the world needs this.” Sponsorium develops its first version of PerforMind software. Sponsorium stops...
View ArticleSoftware-as-a-service solution
Sponsorium stops producing and selling software and develops a software-as-a-service solution available online. This business model has remained unchanged since.
View ArticleHaving fun
Pednault and his team continue to have fun. Because life would be dull without a multitude of sponsored cultural, sports, and community events. Corporations make this world possible. Sponsorium helps...
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